Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes!

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Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes!

Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes!

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Sales closing, or getting a prospect to agree to a deal and sign a contract, is how reps make their quota and how businesses grow revenue. During the conference, about to introduce a product, I looked around the audience, smiled, and said, “Now, everyone before you take this product out of the sample box and show it to a girl, Here's what you need to do: Look at her, give her a big smile, and say, “Mary, now it's going to be what we call 'Ooo and Aaa'. We call it that because when she sees it, she says, “Oooh” or “Aaa.” High performers in the world of selling establish trust with customers by one-on-one, eye-to-eye communication skills. They maintain n trust by personally assuming responsibility for completing the sale, which means servicing the account on an ongoing basis and utilizing their company support people in the most effective manner. High performers demonstrated great integrity with their follow-through and belief that the sale is not complete until the product is installed and functioning satisfactorily."

The next step is to become an expert on the right sales tactics for your business. These tactics only become part of who you are when you truly understand and live with them. You've got to establish that trust and respect with your prospects if you expect to be a sales professional. This should be obvious. but for fear it's not, I'll spell it out. Again, you cannot be one kind of person and another kind of salesperson. You must be consistent in all areas of life if you are going to achieve maximum results in building your sales career. That's one of the major reasons we deal with the entire person rather than just the salesperson throughout this book. This is one of the "not-so-little" things that make the buying difference in the prospect's mind."This is a true power move that requires confidence in yourself and your product. In the assumptive sales close, you move forward under the assumption that the prospect wants to buy and that the deal is pretty much done. Instead of asking them if they’re ready to buy, you’ll ask how many products they would like or when the solution could be implemented. The key here is to be assertive without being aggressive, which can ruin the rapport and scare the prospect off. It’s also important to make sure the assumptive close happens right after you’ve driven home the benefits of your offer so it’s fresh in the prospect’s mind. Puppy Dog Close Of the keys to persuasion, “persistence” is the one that is most often misunderstood by others. It is thought that the persistent salesman is "stubborn" and "tough-talking". Actually, this is not "persistence" but it is an act of putting direct pressure on customers.

At this point, you can close the deal by saying to the customer: “Sir, throughout your life, you have dedicatedly worked and contributed to the future. Have you ever thought that the time has come when you deserve to enjoy the fruits of many years of hard work and dedication? You owe it to yourself!”C: chin or cheek. When prospect rubs or holds in hand, it's a satisfaction/gratification sign. Now's the time to close. Pressure selling is out, empathy selling is in. When you come out early with an ask for the sale and then keep aggressively asking before you’ve even truly established your product’s value, it shows little consideration for the buyer. It makes it appear as though you’re speeding through the sale to meet your quota, and it’s off-putting. After all, selling isn’t about you, it’s about them. Say, “Price is a one-time thing; cost is something you’ll be concerned about as long as you have a product. Some companies can beat us on price, but we win on cost. You’re obviously cost-conscious, so can you think of any reason you shouldn’t immediately start enjoying the lowest cost?” Ask, "Can you see how using this would increase your sales? Are you interested in increasing your sales? If you were ever going to start increasing your sales, when do you think would be the best time to start?"

Say, “We decided years ago that it’d be easier to explain price one time than to apologize for poor quality or poor service forever [pause] and I’ll bet you’re glad we made that decision, aren’t you?” I listened to the audio version of this book and I enjoyed it a lot. Zig was an amazing story teller and he provides tons of insights and tips for closing sales within real-life situations. This book is a must-read for salesperson and even if you are not into the sales business, a situation will come where you will be selling an idea, a project or yourself to someone. In short, what kind of person is your customer, they all want to be the right person, want to be understood and appreciated by others. Our goal is to meet their needs so that they become our real customers.

PART VI – KEY TO SUCCESSFUL ENDING OF THE TRADE

Whether you're a seasoned sales veteran or just beginning your first sales position, Secrets of Closing the Sale will provide you with practical advice and effective questioning techniques to transform prospects into clients. You need to show your enthusiasm, not only to the first customer but to the last customers of the day. Every customer deserves your best service. Therefore, you must try to get used to the ability to work at high intensity. Therefore, health is an important factor. In addition to regular exercise, you need to follow a nutritious balanced diet and reasonable sleep time. Gaining the necessary knowledge to maintain a good appearance will enhance the effectiveness of meetings with clients. A great salesperson is one who balances the body, mind, and spirit.



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