Well, I’m going to sit on the fence and score them the same even though they are a little different. Not helpful and very arrogant as well as a bit disrespectful to people who have no choice but to drink 0,0% non alcoholic for health reasons, when he can not only drink 0,5% but fully alcoholic beer, wine and spirits as well. With falling alcohol consumption, more mindful drinking and a trend towards premiumisation, the stage is set for a bright future for the low and no drinks sector.

Fair enough, Hoegaarden have been owned by AB-InBev (in their various guises) since their money helped Pierre Celis rebuild after a fire in the mid-1980’s, prior to the official takeover.

Then Pierre Celis, a local man who had helped out at one of the last breweries to shut its doors, set up a small brewery in Hoegaarden producing beers to the traditional recipe. It’s lovely, like a Hoegaarden shandy,” said a female colleague, referring to a beer and soft drink cocktail. In addition to Hoegaarden Rosee 0,0%, Belgian Beer Factory offers 1400 Belgian beers and similar products.

Other theories suggest that this harks back to a time when people put fruit flavours into their beers to make them taste better. an alcohol-free beer so truly terrible that it will put you off ever drinking the proper weapons-grade stuff. For example, they choose specially selected yeast varieties that convert fewer sugars into alcohol, or yeast varieties where the fermentation process can be broken down before actual alcohol is formed.As with a lamentably large number of traditional European breweries, Hoegaarden was bought up by big boys InBev later in the eighties. The tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyses referrer behaviour for Jetpack.