K18’s primary goal is to restore your hairs strength and elasticity by repairing the keratin chains damaged from bleaching, coloring and thermal heat. We highly encourage it. Our hair is not only damaged by color, but from heat, sun, products, water and environmental aggressors. K18 restores your hairs health and reverses any damage, everyone can benefit from K18. Essentially, the K18 Hair Mask is a bond builder treatment that works to repair broken polypeptide keratin chains within the hair. These chains form the inner structure of hair that become damaged over time by things like chemical treatments and heat styling, leaving hair looking frazzled and dull, and feeling dry and rough. Benzyl alcohol is an aromatic alcohol used at 0.5% in the formulas and acts as a preservative. It does not contain ethanol and therefore is used in products that are marketed as alcohol-free.

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K18Peptide™ is not able to regenerate bonds in the presence of too much water inside the cortex. However, the hair needs to be slightly damp to help with penetration of the product into the hair. Cetearyl alcohol is a fatty alcohol with a wax-like consistency. It is often used in hair care conditioning formulas because of its smoothing and softening qualities. It does not contain ethanol and therefore is used in products that are marketed as alcohol-free. Travels Into The Inner-Most Layers Of Hair To Reach The Core Polypeptide Chains (Keratin Chains). K18Peptide™ Is The Miracle Molecule Haircare Was Waiting For. Clinically Proven To Reverse Damage In Just 4 Minutes. Hair Repaired From The Inside Out. Heals Damage From Bleach, Colour, Chemical Services, Heat, And Mechanical Styling. Restores Strength, Softness, Smoothness, And Bounce. Reduces Breakage, Split Ends, And Colour Fade. Does Not Wash Away With Shampoo, Leaving Lasting Results. Lightweight Moisturizing Benefits To Detangle And Keep Hair Smooth And Soft, Without Weighing It Down. See Dosage Chart For Exact Usage. Use For 4-6 Consecutive Washes, Then Every 3-4 Washes As Needed To Maintain Hair Strength. Warning or Restrictions K18Peptide™ is the miracle molecule haircare was waiting for. Clinically proven to reverse damage in just 4 minutes.

We do not recommend using K18 Mist or Mask prior to Brazilian or Keratin treatments. However, we do recommend that you use our K18 Mask on your first hair wash after treatment and for 6 consecutive times after.

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In chemistry, the term “alcohol” is used to describe a broad range of organic compounds. Although the ingredients have “alcohol” in the name, they all behave differently and serve different functions in a formula. Many of them are very different in appearance and function from Denatured or Isopropyl (rubbing) alcohol. Water (Aqua) (Eau), Alcohol Denat., Propylene Glycol, Cetearyl Alcohol, Dicaprylyl Ether, Cetyl Esters, Behentrimonium Chloride, Polysorbate 20,sh-Oligopeptide-78 (K18Peptide™), Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Isopropyl Alcohol, Tocopherol, Phenoxyethanol, Potassium Sorbate, Citric Acid, Fragrance (Parfum), Geraniol, Linalool, Hexyl Cinnamal, Benzyl Alcohol. This patented bioactive peptide treatment strengthens and improves elasticity while reversing damage from chemical services, thermal styling, and mechanical styling. For all hair types. We recommend applying K18 to clean hair as products can include oils, silicones, and film formers which will act as a barrier and can alter the efficacy of the product. In severe cases of product buildup, it may be necessary to use a clarifying or detoxifying shampoo for best results so that K18 may penetrate into the cortex. Is K18 applied to dry or damp hair? No, the formula is lightweight and works from within the hair so hair is left feeling clean and light.Detangling and conditioning benefits are just an added bonus. As long as you leave it on for 4 minutes, you can add a leave in conditioner, if desired. If heat styling, it is important to use a heat protectant after the 4-minute processing time. Why do you skip conditioner? K18 is not organic because only natural ingredients can be certified organic. K18 uses both natural and synthetic ingredients because we prioritize cleanliness and safety.