DIRECTIONS Plum Semi-Permanent Hair Colour - 88ml Tub

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Like I said, I have washed my hair three times since dying it and the colour is still pretty bright.

That’s why all our colours contain a conditioning formula that nourishes hair from first application. So a warning to all those thinking about using La Riche Directions, i loved this product and i would highly recommend this dye on pre-treated hair, but if you are thinking of putting it on top of your natural hair colour please talk to your hair dresser first or at least do a test first, just dye a streak of your hair and see what phases it goes through over time first! I really didn't think that red would cover it, but I think i'll let it fade a bit then try another colour remover and see how it comes out. During those months i moved to university and began experimenting with the colours available, mixing my own blue shades by combining different half empty pots of Directions and trying slightly darker blues in the range such as Neon Blue, which came out a beautiful deep indigo on my hair!For best results use on bleached or pre-lightened hair, although some shades may give a sheen or hint of colour to darker hair. Directions contains no peroxide, and is therefore best suited to use on light blonde or pre-lightened hair. But it didn’t take long for me to realize just how quickly this colour fades when it is all over your hair! However, I dyed the hair framing my face Neon Blue/Plum and this has faded into a purple/brown colour, whereas the rest of my hair which was dyed the majority of Plum/Violet/Neon Blue and is still quite vibrant and is definitely purple.

Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result.The only option i had left was to put a red dye over my hair to neutralize the green tones and essentially keep applying the red until the green underneath has all grown out of my hair.