IRN-BRU 1901, A Very Special Vintage Recipe, No Caffeine, Full Sugar, Taste The First Ever IRN-BRU Recipe - 12 x 330ml Cans

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AG Barr to replace colourings in Irn-Bru". just-drinks. 28 January 2010. Archived from the original on 27 January 2013.

Wood, Zoe (5 January 2018). "Coca-Cola to sell smaller bottles at higher prices in response to sugar tax". The Guardian. ISSN 0261-3077. Archived from the original on 29 January 2018 . Retrieved 8 January 2018. In spite of this, Irn-Bru’s popularity doesn’t look set to wane anytime soon, with a reported 20 cans of the orange stuff sold by Barr’s every second.Irn-Bru set to launch brand new high-caffeine energy drink this summer". The Scotsman. Archived from the original on 16 May 2019 . Retrieved 16 May 2019. Sweney, Mark (12 November 2021). " 'An emblem of Scotland': how Irn-Bru stole the show at Cop26". The Guardian . Retrieved 13 November 2021. Statistics: 1998 Complaints Resolved (Public and industry)" (PDF). Advertising Standards Authority. Archived from the original (PDF) on 6 December 2008. Boyle, Catherine (22 March 2010). "Irn Bru: girders, sugar and curing hangovers". The Times. London. Archived from the original on 1 February 2020 . Retrieved 1 February 2020.

It's a testament to the success of these marketing campaigns that Irn-Bru is able to confidently declare itself Scotland’s “Other National Drink” - as they did on a billboard above Glasgow Central Station in 1983 - to little objection. Controversy Karasz, Palko (5 January 2018). "Irn Bru, a Scottish Favorite, Loses Some Sugar". The New York Times. ISSN 0261-3077. Archived from the original on 16 January 2018 . Retrieved 15 January 2018. Find sources: "Irn-Bru"– news · newspapers · books · scholar · JSTOR ( September 2023) ( Learn how and when to remove this template message) Iron Brew Showcard registered in 1898 by Stevenson & Howell (Reference: 1 143 002)". The National Archives. 1898. Archived from the original on 28 September 2017 . Retrieved 28 September 2017. The brand has also been the subject of controversy over the years - though this in itself has often led to a boost in Irn-Bru’s visibility.

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Irn-Bru ad leaves bad taste". BBC News. 30 July 2003. Archived from the original on 7 February 2018 . Retrieved 6 February 2018. While Irn-Bru’s secret flavour essence remains unchanged, the 1901 recipe won’t have any caffeine. However, it will have a “frothy head” on its “gingery fizz” and will be sweetened with sugar to produce a “rich satisfying taste”. Leishman, David (2020). Consumer nationalism and Barr's Irn-Bru in Scotland. Cham, Switzerland. p.103. ISBN 978-3-030-53382-3. OCLC 1203977259. {{ cite book}}: CS1 maint: location missing publisher ( link) A.G. Barr launched its Irn-Bru product throughout the Middle East. [ when?] It is found mostly in LuLu supermarkets. [67] New Zealand [ edit ] Like the Austrian origins of the croissant or the Portugese home of Vindaloo, the birthplace of Irn-Bru may come as a surprise to some.