Upstream Upstream Pomegranate and Lime 330ml

Product Information

In a survey of 12-14-year-olds in South Wales, almost half of participants consumed sports drinks more than once a week, with 14% drinking one or more every day. 11 Most (80%) reported purchasing sports drinks from the local shop and half (51%) reported consuming them socially. Differences in sexes were observed: boys were more likely to consume sports drinks during physical activity and mealtimes, while girls were more likely to consume them at home or socially. Taste was the most common reason for consumption. Only 18% of participants reported consuming sports drinks to improve performance. 11 Committee on Nutrition and the Council on Sports Medicine and Fitness . Sports drinks and energy drinks for children and adolescents: Are they appropriate? Paediatrics 2011; 127: 1182-1189. There are so many health-conscious consumers out there on the search for something different, presenting an opportunity for retailers to tap into the zero-sugar and low-calorie trend to drive sales.” Clearly Drinks said that with the introduction of the UK’s sugar tax last year, Upstream is positioned in the emerging subcategory of zero-sugar premium flavoured waters.

Clapp, O, Morgan M. Z, Fairchild R M. The top five selling UK energy drinks: implications for dental and general health. Br Dent J 2019; 226: 493-497. Each can of Upstream contains zero sugar and less than 5 calories, providing a healthier option without the sugar, but not compromising on taste with its natural full fruit flavour combinations including Strawberry & Lychee, Grapefruit & Bergamot and Pomegranate & Lime.

You may also like…

Another way they minimise miles is by sourcing 95% of all the materials from within the UK. Upstream is also working to further reduce their energy consumption by an additional 6% by the end of 2022 and targeting net zero by 2035. Having achieved zero waste to landfill, Upstream is a brand that is proud of being committed to continuing to limit waste energy and implement energy efficient technology across all areas of their business. Sourcing water from underneath the facility! Susanne Wright, Marketing Director at Upstream Itria A, Borges S S, Rinaldi A E, Nucci L B, Enes C C. Taxing sugar-sweetened beverages as a policy to reduce overweight and obesity in countries of different income classifications: a systematic review. Public Health Nutr 2021; 24: 5550-5560. Statista. Sports and energy drinks consumption in the United Kingdom from 2013 to 2021. 2023. Available at https://www.statista.com/statistics/284011/soft-drinks-sports-and-energy-drink-consumption-in-the-united-kingdom-uk/ (accessed February 2023).

Hardy L L, Bell J, Bauman A, Mihrshahi S. Association between adolescents' consumption of total and different types of sugar-sweetened beverages with oral health impacts and weight status. Aust N Z J Public Health 2018; 42: 22-26. Andreyeva T, Marple K, Marinello S, Moore T E, Powell L M. Outcomes Following Taxation of Sugar-Sweetened Beverages: A Systematic Review and Meta-analysis. JAMA Netw Open 2022; DOI: 10.1001/jamanetworkopen.2022.15276. In the future, Upstream sees an expansion of the product portfolio by discovering more world flavours and creating products that add depth to the current range. They believe it’s essential to build upon the brand which can be achieved through the exploration of different occasions, more specifically adult premium mixers and alcohol collaborations. Their vision is to become the go to brand of this category by tapping into new avenues. Watt R G, Daly B, Allison P et al. Ending the neglect of global oral health: time for radical action. Lancet 2019; 394: 261-272.Headquartered in Sunderland, Clearly Drinks also manufactures the Perfectly Clear flavoured water brand, which was given a new look last yearin a move to capture consumer attention on-shelf.

Launched in early 2019 by Clearly Drinks, Upstream’s vison was simple: to create a zero sugar, low calorie flavoured water that didn’t compromise on quality and offered a daily dose of refreshment. As the demand for convenience continues to rise, their goal was to deliver an appealing product with great flavours that can be consumed as an adult premium soft drink. UK based drinks manufacturer Clearly Drinks has announced the relaunch of its premium adult soft drinks brand Upstream this spring. Sports and energy drinks pose a concern to dental professionals. They often have a pH below the critical value for erosive tooth surface loss and free sugar content exceeding the maximum daily recommended intake and thus have cariogenic properties. 5 Frequent consumption may also be associated with increased incidence of type II diabetes, poor mental health and obesity. 3 , 4 , 6 Upstream are a brand that cares about the planet and want to do everything they can to make the right choices for it. With significant investment in a new, state-of-the-art canning facility, they have the ability to produce 100% recyclable aluminium cans which can be infinitely recycled! Khan K, Qadir A, Trakman G et al. Sports and Energy Drink Consumption, Oral Health Problems and Performance Impact among Elite Athletes. Nutrients 2022; 14: 5089.Ed Woolner from Upstream said:“We wanted to create a zero-sugar, low-calorie flavoured water that didn’t compromise on quality and offered a daily dose of refreshment. Delicious Ideas Food Group talk to Upstream all about the brand, what it has achieved, what are the plans for the future, and why it is a great addition to your business Upstream’s vision and the health-conscious consumer market: Susanne Wright, Marketing Director at Upstream Upstream is a healthier, low calorie alternative to standard sugary soft drinks and mixers. Each can of Upstream contains zero sugar and less than 5 calories per can providing a healthier option without the sugar, with its natural full fruit flavour combinations including Strawberry & Lychee, Grapefruit & Bergamot and Pomegranate & Lime. Increased consumption of caffeinated energy drinks in CYP has been associated with a range of health problems, including headaches, stomach pain, sleep problems, hyperactivity and irritation, and reduced wellbeing. 3 It has also been linked to high-risk behaviours, such as self-harm, alcohol use, smoking and substance misuse. 3 Australian adolescents who reported drinking energy drinks were more likely to be overweight or obese compared with those who did not. 6

UK-based drinks manufacturer Clearly Drinks is predicting substantial growth in 2021 after being awarded BRC AA, the highest score possible in the global standard of food safety and the announcement of a new canning line, as well as the introduction of new apprenticeship and leadership management programmes. Growth will also be supported by the expansion of its Perfectly Clear range, and the relaunch of its Upstream and Revolution Waves brands this summer. Partridge J. Customers queue at Aldi at dawn for YouTubers' Prime Hydration drink. 2022. The Guardian (London) 2022 December 29. Arguably, the UK Government's obesity strategy launched in 2016 included many such ‘upstream' measures. The initial plan proposed a range of actions, including a number pertinent to sports and energy drinks. This included the Soft Drinks Industry Levy (SDIL) or ‘sugar tax', but also recommended: restrictions on TV advertising of high-fat, high-sugar and high-salt foods until after the 9 pm watershed; preventing the promotion of unhealthy food and drinks in shops by restricting where they can be placed in shops and volume promotions (for example, ‘buy one, get one free' offers); and restricting the sale of energy drinks to adults only. 14

Many elite and professional athletes regularly consume sports drinks. 8 Over 80% of athletes reported consuming them during training, yet less than one-third were high consumers of sugar in their regular diet. 9 Despite athletes having positive oral health behaviours, Gallagher and colleagues reported that 49% of athletes had caries and 41% had erosive tooth wear, 10 which may be associated with increased sports drink consumption in this group. UK Government. Ending the sale of energy drinks to children. 2018. Available at https://www.gov.uk/government/consultations/ending-the-sale-of-energy-drinks-to-children (accessed February 2023).