Prime Lash Mascara For Older Women over 50, Without Caking Waterproof Mascara Black, Volumizing Eyelash Growth Serum for Mature Women with Sensitive Eyes (2pcs)

Product Information

When it comes to mascara, everyone has their own preference in what they are searching for. Personally, I love a full and voluminous lash look, combined with a formula that doesn't flake throughout the day and won't transfer onto my eyelid. A lot to ask for, I know. Long, lengthy lashes are usually a favourite. My go-to is Too Faced Better Than Sex mascara, but I am always testing new releases to find the very best out there, because who doesn't want to find the best mascara?

We've trialled and tested so many mascaras over the years that we've genuinely lost count. From Bobbi Brown's Smokey Eye Mascara– a cult classic – to Charlotte Tilbury's Pillow Talk Push Up Lashes, which has taken the industry by storm, we've done our fieldwork. And what we can definitively say is that the best mascaras really do have transformative effects. The key is to keep your brows tidy (snip if you have to) and look for a brow pencil with a brush at the other end so that any obvious pencil lines are brushed out. If you have blemishes or dark circles under your eyes that you would rather not be on show, then pop a bit of concealer on after you've applied your foundation, BB or CC cream. Here are our top tips for applying concealer: I've got thin, sparse lashes but I discovered Lancome Hypnose mascara a couple of years ago. The shape of the brush makes it much easier to catch those tiny lashes in the corners of the eye. It never clumps nor flakes and is easy to wash off at the end of the day. Wouldn't use any other now. Not the cheapest but I think it's worth every penny." And, best of all, you don't have to play by any rules - budget buys are often just as good as more expensive brands when it comes to brow products.

If you have very thin brows, it's best to leave them alone entirely or go for a shade or two down - it's better to have a whisper of definition than an awkward-looking line. Another great product is brow gel, which you can use to set your brow pencil, feather your brows or add some colour to them. Apply an eye lid primer. As your skin gets thinner with age, you'll notice that your eyelids will develop a translucency and uneven skin tone. Dot a primer onto lids before you apply any hint of colour.

Part liquid eyeliner, part kohl pencil, this is a wonder product, with intense pigment and the precision of a liquid eyeliner. If you're confused by the difference between them then you're not alone; here's what each product doesand how to best use them.

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Word to the wise though - don't whip it up to your ears; you're aiming for a healthy looking flush, not a Sable Colby lookalike. The bottom line is that age is irrelevant when it comes to dark and defined lashes but there are some things to consider before choosing a mascara that's right for you.

And then of course, the next decision is do you need a long-wearing, hardy waterproof formula? If you have watery eyes or are prone to smudginess, you may want to opt to shop a waterproof (or at the very least water-resistant) buy. The best tips for applying mascara As for your bottom lashes, turn the brush vertically. "The thinner end will help you control your application with more precision," Charlotte adds.Whether you want a bright, bold colour or a translucentgloss for a subtle shine, this product is perfect for special occasions. Apply your concealer like an upside-down triangle with the tip pointing downward toward your cheek. This not only provides coverage but it helps to deflect light away from the areas you don't want to draw attention to. verifyErrors }}{{ message }}{{ /verifyErrors }}{{

Use an eyelid primer. It's designed to keep your eyeshadow in place but equally suitable for the delicate skin under your eyes. Dot a little on to smooth out any fine lines. So how do we test? There are certain things that we look out for when testing any new mascara that lands in our laps. We're interested in things like the wand - bristle type and shape; the effect on lashes - whether it adds volume or length (or both?!); the formula - can you feel it on your lashes or does it nourish those tiny hairs? and finally the price. Because a smokey eye is such a good look at any age, it's almost foolproof. After all, it's not supposed to be precise. Go for a natural shade to line the outside of your lip and achieve a fuller look. Going for a shade that's too dark will leave you with a harsh outline if your lippy does start to wear off. The aim is to make mature lips look as full as possible, which means you'll want to have a gorgeous gloss or complementing lippy to hand.

What is the best mascara for older women?

Nourish and revitalize your skin's appearance with CC cream, specially formulated to reduce the signs of ageing. When it comes to eyeshadow, whatever shade you choose, don't be shy with it. Cream-based products sit better on mature skin as, unlike powder eyeshadows, they won't settle into creases. However, if you've always used powdered eyeshadows and don't want to change the habit of a lifetime then make sure to use a primer first. Avoid eyeshadows with a shimmer as these only serve to highlight fine lines. If you have creased lids and don't feel confident with a gel eyeliner, then opt for kohl and apply it as close to the lash line as you possibly can, dotting the pencil rather than dragging it. Brown or a soft grey pencil can be a less severe option. If your hands are somewhat unsteady then you'll benefit from using a smaller brush - a bigger wand will make a mess in shaky hands.