Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

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Why You Don't Need a Degree in Business to Create Great Ads --But there is one thing you MUST know or your ads will likely fail miserably. Being credible is crucial in advertising. The transfer is a method that uses the authority of trusted institutions and people that promote your product, to increase consumer confidence in it. The most significant challenge you will face is selling to someone who is unacquainted with your product or service. Note that people learn about new products in stages: ignorance, familiarity, willingness to buy. Only in the final stage do they become loyal clients. Create ads that match each step of the familiarity process. The more you ask people to think, the more likely you’ll lose them. Rule of thumb: Express only one thought in a sentence, no more. You might have heard that people are continuously searching for materials like videos, books, audio, and other materials to improve their writing.

There is too much information included! It would be helpful to see some priorities on what to apply, which of the principles are more important/effective. The author just pours in tenths of good practices and the reader has to sort it out, which can be difficult and confusing for many people. Especially people who are novice in sales and ads may easily become overwhelmed while reading this book! I've read three ad books (four if you count Cialdini) and this book was probably the best. Probably because the author of this book has done seminars, so he knows where the average person screws up. How to Develop a Powerful Ad-Agency Mindset --What the pros know about consumer buying behavior and how you can use it to your advantage.However, most advertising experts forget this objective: making people spend money, and focus on being clever or win creative awards instead. The book is such a fascinating read- A cross between Human Psychology, Intelligence hooks and Clever techniques. And last, use powerful words in your headlines to catch people’s attention. Good examples include “how,” “new,” “free,” and “just released.” Lesson 3: Shorter articles don’t do as well as longer ones for drawing people in. The initial parts of the book was more interesting to me, with a bigger focus on human psychology and how to design ads taking that into account, basic needs, focus on the benefits, not in features, etc. Without forcing, if someone is engaged in your content, then you have done your job. Play with People Minds

People feel pleasure when their desires are satisfied. However, they can feel the same pleasure by seeing others achieve the same satisfaction. This is the case because people can mentally project themselves into the life they desire. Hence create visual and detailed language in your ads, so your customers connect to the product you offer even before buying it. This chapter is all about application using REAL, statistically tried and tested case-studies to apply immediately. While reading these, you start becoming aware of the methods being actively used on you as well. Very, very cool! Alright, so Advertising – plain and simple – is the goal of increasing sales by interesting people enough in a product or service that they ultimately trade their money for it! Reading this one with my ears... Like a lot of writing by people who spend too much time thinking about sales, the style is pretty grating. But the content seems solid. Cashvertising did exactly that, from the writing, to the theories, to the practical application, to the real-life statistics, and finally to seeing HOW and WHY they all work!

Real business success happens when you match the right product with the type of people that really need it. If you’re selling chocolate pastries, for example, you probably won’t appeal to someone with the word “masterpiece in your title. They’re more likely to go for something that appeals to their identity as a chocoholic instead. These are 5-10 word summarized of what your brain should be actively processing when dissecting, and optimizing your ad. A cheat-sheet to simplify even further.

This is a good thing, because it means I actually learned something. I also learned where my preconceptions about copywriting were wrong e.g. brevity is bad. Haah! Drew Whitman lifts curtain on the most powerful techniques that have been bombarded on your psyche for just one purpose- Sharing another example, if you are selling disinfectant tissue papers, then you can target the smartphone by saying, “Do you know your smartphone has more germs than your toilet seat?” This is a fact and fear for the readers, which triggers them to sanitize their smartphone by buying your product without any second thought. Secrets of Ad AgenciesMarket Yourself as an Authority (Wear the same coat of influence: Give seminars, hold workshops, create educational products, write a book, etc)