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The first phase of the Thrive On campaign led by Idris Elba reached 31 million consumers globally in 2016. The Britvic Elderflower Tonic will be available in licensed outlets from April in 200ml bottle formats and case sizes of 24.
Determined to make his mark at a time when trade in London was booming, Mr Robinson set up his own grocery business in the late 1700s. Always a man of firsts, Sir Thomas took self-promotion to a whole new level, using spectacular publicity stunts at every opportunity. Its tech-enabled taps are transforming what is possible and turning the tide against unnecessary packaging. Before this, its origins can be traced back to founder Matthias Archibold Robinson, who experienced a fascinating and turbulent business career spanning the late 1700s and early 1800s.Energise Sport is a top quality sports drink, developed to suit the needs of dedicated sports players. Since then, the brand has continued to evolve and the range has grown, with Britvic Tonic, Ginger Ale and Bitter Lemon introduced throughout the 1950s.
The world has changed a lot since then, but the need for simplicity and great tasting drinks has not.Every product delivers a thoughtfully calibrated taste profile, designed to enhance a premium spirit, or present an exquisite standalone drinking experience. The new improved Tonic was awarded an accolade of superior and exceptional taste as part of a blind taste test, judged by a panel of 135 experts. From 2010–2013 the Ballygowan Pink campaign raised over €350,000 for Marie Keating Foundation and Action Cancer in Northern Ireland.
Aqua Libra offers a real alternative to traditional soft drinks, giving people feel-good sparkle that tastes great. The cost of operating a water-dispenser system is less than 10% of the cost of supplying chilled, bottled water and kettle-boiled hot water. Aqua Libra’s deliciously fruity and natural flavours come from either essential oils, aromas or fruit extracts.Others have claimed this could be a result of 7UP originally being bottled in seven-ounce bottles, while competitor soft drinks were bottled in six-ounce bottles.
As well as its great taste, Natural Tea contains no added sugar, zero calories and sodium, giving it a great competitive advantage in the Brazilian market. Ballygowan is well known for its charitable giving and has supported many charitable causes over the years. Launching exclusively to the licensed channel in April, the new variation will capitalise on the increasing popularity of elderflower, particularly as gin and flavoured tonic is the number one spirit and mixer combination for consumers 2.It is the official sports drink of Dublin GAA – hydrating the team to victory in the All Ireland Championship three years in a row 2015–2017. Its mission is to 'inspire people to live in balance and enjoy their moments of tranquillity with the perfect harmony between lightness, refreshment and the taste of herbal tea flavoured with different fruit combinations'.
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